Seemingly people everywhere are wearing vintage clothing, so we were shocked to hear that local vintage shop Revival is shortly due to close its doors for good. Revival was one of the few vintage outlets in Huddersfield; are we over the vintage trend already?
Hopefully this isn’t the case. Vintage clothing provides individuality, is usually better quality and, let’s be honest, is probably one of the more stylish ways to recycle. The feeling of buying a one-off piece from a vintage shop more than double the quality of anything else you could find on the high street is truly fantastic – one that too little people experience.
“But if shopping for vintage clothing is so great, why is the vintage market declining?” I hear you ask. Helene, owner of Revival says: “I think it could be the case that we have just overdone vintage, that people have pushed the trend too far with too many vintage fairs and events. Now that the 90’s and early 2000’s are considered vintage, the true vintage items from the 40s and 50s are just not as popular anymore, apart from within a very small, niche market.”
Another major impact on the vintage industry is the rise of charity shopping. With new era 90s and 2000s vintage so readily available in charity shops, there is less of a need to visit vintage outlets unless you are looking for something really specific. Shopping in charity shops rather than stores dedicated solely to vintage effectively cuts out the middle man. It just takes a little more time to search out the good stuff. Hannah Freeman, 27, buys all her clothes from local charity shops: “Since I started buying my clothes – and even furniture – in charity chops a few years ago, I can’t imagine going back to all the regular high street stores. They are so over-priced and generally poorer quality than what I can find in charity shops. Vintage shops are good but I feel they sometimes exploit the vintage market by over-pricing clothes they have found because they fit in with a particular style.”
With that been said, are some vintage shops finding it difficult because they price up items in accordance with high street stores? Molly Sampson, a 21 year old student at The University of Creative Arts, London, says: “As much as I love the vintage look, I find vintage shops quite expensive, especially as a student. I hate to admit it but I can find vintage looking clothing in places such as H&M and Primark. It may not be as high quality as the old stuff which was once made, but chances are I will only wear it a few times anyway.”
It’s a shame to hear people talk this way, but it’s not surprising most people see more sense in buying something new, rather than paying more for a coat that has had a previous owner – even if it does last longer than sweatshop tat.
So how can we keep true vintage alive? “The only thing we can really do is keep spreading the word,” says Helene. “I guess it is inevitable that true vintage clothes are becoming rarer and rarer, but that’s what makes them so special.”
Thankfully for all the vintage lovers left out there, Revival will still be available online at revivalvintage.co.uk and via their ASOS boutique.
Vintage clothing, antiques and one of pieces to one off pieces for one off pieces- perfect if you want to stand out from the crowd.
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